Google Play Updates Policy to Allow NFTs in Apps & Games

Google Play has updated its policy to let developers include digital assets such as NFTs in apps and games, provided companies disclose blockchain-based elements in the Play Console. In a blog post shared with CoinDesk, Google Play Group Product Manager Joseph Mills wrote that the change will let partners reimagine "traditional games with user-owned content" and boost "user loyalty through unique NFT rewards." Reddit, a partner on the policy, had its senior engineering manager Matt Williamson describe the guidelines as "aimed at creating a level playing field that promotes user trust." Developers may not promote earnings from playing or trading, and a Google Play spokesperson said the first tests may appear in late summer, with full rollout later this year.