How BeReal missed its moment

Casey Newton argues BeReal missed its moment because the team shipped only a couple of user-facing features in the past nine months. A New York Times report by Callie Holtermann said daily users fell 61 percent from about 15 million in October to under six million in March, per Apptopia, while the company's unsigned blog post claims 20 million daily users. Its latest change, a UK test giving users two bonus posts a day, looks to Newton like an engagement tactic that few users asked for.