How Gorilla Tag got 760K players in a single day and the future of VR Creators

Gorilla Tag, a free-to-play VR game created by LemmingVR, reportedly had over 760,000 players on Christmas Day and reached 2.3 million monthly active users, according to a newsletter from Creator 3×3. The article says the game had earned $26 million from in-app purchases as of January 2023 and that its popularity came from a fun game, frequent updates, and organic cross-platform content. The author argues that the data does not support the common claim that VR is dead, citing rising search interest in Gorilla Tag and Beat Saber's cumulative revenue of $225 million or more.