How Not to Fuck Up Your Takeover

This satirical piece, written as advice from a fictional firm called The Firm, offers tips for taking over a social network, using Farcaster's re-onboarding as the implied example. It argues that new owners should avoid immediately banning users for past behavior, avoid heavy-handed Codes of Conduct and invented jargon, and keep the acquisition announcement positive and free of attention to the new management's ideology. The text also says that votes or mandatory NFT minting do not show genuine alignment, since users may mint anything for an airdrop or access to their DMs.