How did this Dogwifhat go from 0 to $2 billion 3 months?

Dogwifhat (WIF) became a memecoin that reached a peak market cap of about $2 billion, and the author attributes part of its rise to the composability of its meme. The meme began in 2019 as a viral photo of a Shiba Inu wearing a beanie, and gaming communities created variations by swapping the hat, while the "wif" wording and the hat itself spread across crypto. The author also cites prominent influencers and traders who held significant amounts and promoted the coin early. The article notes that 6 memecoins were in the top 100 by market cap, three of them from the current cycle.