How to be successful

Outlier success, meaning either a very large amount of money or creating something important, is presented as a set of 13 practices that build on an existing baseline of success gained through privilege or effort. The practices include compounding, cultivating self-belief balanced by self-awareness, thinking independently, and taking frequent risks. Working hard is described as necessary to reach the 99th percentile, since working smart or hard alone gets to about the 90th. Elon Musk is cited as an example of conviction about sending rockets to Mars, and Airbnb as a benchmark for persistence.