> Needless to say, I believe deeply in the ethos that drives this headless brand, especially the mantra around action-oriented optimism and collective ambition. I believe in the efforts of collective action, but I also recognize the caveats that come with such efforts. A great economist, Mancur Olson famously wrote a book called The Logic of Collective Action. The theme that stands out most prevalently from his writing is the concept of selective incentives. As a movement grows, so too do the individual interests of sub-groups within the greater collective. Without constant reorientation, belief in the original purpose becomes muddled, enabling insular groups to guide the collective toward their selective incentive. At worst, this leads to stagnation and inaction. At best, this leads to a shift in the driving force behind the group's purpose. | |