It’s time to kill the algorithm. It’s over.

The article argues that social media algorithms are a failed experiment and should be abolished, with platforms returning to chronological timelines and dropping usage metrics such as watch time, follower counts and view numbers. It says algorithms personalize feeds to maximize engagement, promoting emotionally provocative content and isolating users in filter bubbles that fragment public discourse. It also contends that creators chase engagement metrics and self-censor, while the proposed alternative is chronological transparency, which it says would make misinformation easier to correct and restore a shared public square.