Making the Internet Alive Again

Gaby Goldberg argues that the Internet is becoming less a creative space and more a delivery channel, and that AI search tools like "Browse for Me" could erode the discovery of content that makes the web personal. She points to Google's reliance on advertising, which generated $175 billion from Search in 2023 (nearly 57% of its total revenue), as a reason search quality has declined. She cites The Browser Company's Arc Search app, which generates custom web pages in response to queries, as an example of this shift. She concludes that no algorithm is objective, and that human curation and social search will keep mattering.