McDonald's Exec Stirs Up Bitcoin Crowd With McRib Return

McDonald's Senior Marketing Director Guillaume Huin noted on X that the McRib's return has become linked with Bitcoin's price movements, a correlation that social media picked up after the sandwich's U.S. return on Tuesday. Huin said some claim Bitcoin and the S&P 500 tend to perform well after the McRib returns, and that Bitcoin hit a new all-time high when the McRib returned in December 2024. The article notes the trend is not solid: Bitcoin fell to $3,250 in 2018 and $15,500 in 2022 after the sandwich's returns. Bitcoin was around $105,600 on Monday, up 6% from $98,800 at the last McRib season start, according to CoinGecko.