Notes on Consumer Crypto | Aug 17, 2024

This weekly newsletter on consumer crypto argues that products succeed by creating surprise and emotional response, and that crypto projects should capture value earlier, with monetizing early described as a uniquely crypto opportunity. Jarrod Dicker's post "The Consumer Crypto Paradox" is cited for arguing that web3 projects focus on fees from day one, limiting the products built and their scale. The author also reports that Zora's new protocol produced 273k wallets collecting from 18k collections, with secondary volume of 1250 ETH, though tokens with over 1,000 mints mostly trade well below mint price while those with fewer hold near it.