Notes on Why the New Lens Will Change the SocialFi Game

The author argues that the upcoming Lens mainnet, a full chain and protocol package, will redefine SocialFi and that its benefits extend beyond a select few. The post says the new Lens offers frictionless onboarding via phone number or email with no wallet setup, uses zkSync for scalable transactions on Ethereum, and integrates Avail for data availability. It describes features including Lens Rules for token-gated communities, usernames as NFTs, portable accounts tied to smart contracts, and Lens Storage Nodes on decentralized storage. The team also hosted a Holiday Hackathon for community co-building.