Nouns.WTF: the DAO upending the Brand Building Playbook

Nouns, a DAO whose brand is built on open-source participation rather than top-down control, is presented as a model that reverses traditional brand-building. The article says Nouns uses a CC0 license, so anyone can use its assets, and it is self-funded mainly through a daily auction that releases one new Noun each day. It reports 1,299 Nouns sold and over 33,150 ETH ($80m+) distributed from its community wallet to hundreds of projects. The article also describes a controversial fork in which arbitrageurs drained about half the treasury, as Peteris Erins reports.