Objects of Our Life | Steve Jobs Archive

Steve Jobs urged designers at the 1983 International Design Conference in Aspen to help shape the personal computer, arguing that good design matters as much as the technology. He predicted the industry would sell three million computers in 1983 and ten million in 1986, whether or not they looked well designed, and said making a great-looking object cost no more money. Jony Ive's introduction recalls that Jobs also predicted PC sales would exceed car sales by 1986. Only 8 percent of households had a computer in 1984.