On the origin of "make something wonderful"

Steve Jobs believed that making something with great care expresses respect and admiration for humanity, and that idea anchored his approach to business throughout his life, according to the Steve Jobs Archive. A clip from an internal Apple employee meeting on October 23, 2007, shows Jobs marveling that people wanted $24 billion worth of products the staff had thought up and made. The Archive uses the idea as the title of its first book and as inspiration for its Fellowship program.