Onchain is the New Online

The author argues that onchain activity is entering a new consumer wave, but that retention remains the main obstacle. Prediction markets, stablecoins and web3 social apps are cited as adoption signals, with Polymarket reporting $472.87 million in volume and over 50,000 active users last month. Binance Research is cited for an average web3 retention rate of 5.4%, compared with 25 to 40% for good web2 retention, and Starknet's retention is said to have fallen from 18.0% post-March to 4.3%. The author concludes that analytics and data tools will be critical to consumer crypto products.