Onchain social ads are here
AI summary of the linked articleSpindl announced that Farcaster and Lens social app Phaver is joining its onchain ad network, adding 300,000 connected wallets and 100,000 MAU to its inventory. The article says the Phaver audience was responsible for over $314 million in onchain volume in the past 90 days, skewing heavily toward DEX trading and yield farming. Spindl's wallet-based targeting lets advertisers reach wallet holders who connected to Farcaster with those wallets, and Phaver uses its ad revenue to buy back its $SOCIAL token, passing part of the upside to token holders. |
1 comment  timSubmitter Today we’re announcing that Farcaster and Lens social app Phaver is joining Spindl’s growing onchain ad network, bringing 300,000 connected wallets and 100,000 MAU to our growing inventory of fully wallet-aware consumer apps like Rainbow and Collab.land. 100,000 MAU |