Best of blog.spindl.xyz on Kiwi News
Most upvoted by Kiwi News readers
9 stories from blog.spindl.xyz have been shared on Kiwi News since 14 September 2023, with 37 upvotes and 3 comments in total. The latest was shared on 31 July 2025. They are listed below, most upvoted first.
Text under a title is an AI summary of the linked article.
- Why Farcaster Frames are important (Spindl)
Spindl argues that Farcaster Frames are a significant Web 3 development: a way to run one app inside another with little coordination, backed by the shared state of the blockchain. Frames builds on the Open Graph Protocol, which Facebook launched in 2011 with Open Graph but which the article says has been largely forgotten until now. The article states that since Frames launched on a Friday, Spindl counted 313 apps launching 526 Frames, and that a Doom game was also run inside Farcaster.
- Follow the users
Spindl, an onchain growth measurement firm, used first-touch attribution data from August 9 to September 7 to show which Base dApps brought in their users. Since Base launched to mainnet in early August, about 1,200,000 wallets have onboarded and roughly half a billion dollars in tokens have been bridged. The analysis found that the Onchain Summer site's mints, particularly anotherblock and FWB, were among the biggest drivers of Base adoption. The article says FWB's mint had a Base retention rate of 38%, and that Friend.tech drove little other Base usage. It also argues that the onchain ecosystem has a publisher problem, since few paid media options exist to drive user growth.
- In crypto, everything is an ad
Spindl argues that in crypto, any content or interface where the developer earns a fee for a user's onchain action is an ad, and that its ads are therefore a better form of this model. The company says it is launching Spindl ads inside Base app, the onchain app that combines a social network, app discovery, chat, payments and trading. Spindl says it only charges when real value happens, such as a swap, mint, stake or deposit that a builder has defined as success. Initially, its ads appear in Base app's social feed and home page.
- Rainbow and Spindl are partnering
Spindl announced a partnership with Rainbow to power featured apps and offers inside the Rainbow mobile wallet. The article argues that wallet apps are a key channel for crypto growth, since they combine user attention with onchain activity. Spindl's attribution, audience segmentation and campaign management product will surface content based only on onchain data, with no offchain data used, and projects can share revenue with publishers based on verified user engagement.
- Onchain advertising is here
Spindl, Daylight, Serotonin and Collab.land have announced a partnership to offer onchain advertising, combining publishing, monetization technology and a marketing agency to target, attribute and pay for ads across the marketing funnel. The article says Collab.land's ad unit, shown during its Discord sign-in process used by over 5,000 Discords, has produced a clickthrough rate above 10% across several advertisers. It reports effective CPMs peaking at $50 and never falling below $10 in several live campaigns. Daylight, which surfaces airdrops and NFT mints in wallet apps, is said to reach roughly 5 million transacting wallets.
- 'Campers and Camo' for crypto
Spindl argues that onchain audience segments are only useful when paired with a native ad network that can reach users through their wallets. Web3 marketers are building onchain consumer archetypes similar to Nielsen's PRIZM segments, and Spindl's Audiences feature lets clients combine their offchain data with public blockchain data to create segments like "Perps traders from Twitter." Spindl says it launched its publisher network to deliver personalized placements, such as posts inside wallet-gated Discords and offers inside wallet apps like Rainbow, because the only way to reach these users is through media that is natively onchain.
- Onchain social ads are here
Spindl announced that Farcaster and Lens social app Phaver is joining its onchain ad network, adding 300,000 connected wallets and 100,000 MAU to its inventory. The article says the Phaver audience was responsible for over $314 million in onchain volume in the past 90 days, skewing heavily toward DEX trading and yield farming. Spindl's wallet-based targeting lets advertisers reach wallet holders who connected to Farcaster with those wallets, and Phaver uses its ad revenue to buy back its $SOCIAL token, passing part of the upside to token holders.
- Flywheel v1.0 Litepaper, part 2
Flywheel is a Web3 advertising protocol from Spindl that proposes combining an ads buy side with permissionless distribution for protocols such as Layer3 and GMX's referral program, using only onchain data. The litepaper argues that questing platforms and referral programs are limited by their own websites and that referral programs rarely scale on their own. It cites CoinGecko as the biggest referrer on the GMX program, with $750k in referral revenue to date on Arbitrum alone. The protocol is slated to launch in late August or early September, while the ad system is already live but only partly onchain.
- Flywheel v1.0 Litepaper, part 1
Flywheel is a proposed onchain protocol that would connect advertisers and publishers, with attribution recording which channel a user came from so that publishers can earn a share of user lifetime value. The authors argue that Web3 needs a scalable way to turn money into attention and back again, and that current tools such as airdrops, quests and referral programs fall short. They point to an attribution study of quests run during the first Base Onchain Summer, where about 63% of users who did quests completed both Layer3 and Galxe quests, so simple onchain tagging would count those users twice or three times. The article says Flywheel's advertiser interface resembles The Trade Desk or Facebook, and that the attribution provider acts as a neutral party for the advertiser.