Owning The Conversations: Ghost Watchers, Barbie, And Publishing in 2023

This newsletter argues that in 2023's abundance of media, owning the conversation, even through negative attention, is worth more than the risks, using Barbie as an example since Mattel allowed a film critiquing it to be made. The author describes "ghost watchers," a term TikTok user Taylor Stewart used for people who watch posts on Instagram without commenting or supporting them. The piece also covers Unity's runtime fee change, which the author says removed a clause letting developers lock in older terms of service, and it closes with a call to be open to the media in front of us.