Peacetime CEO/Wartime CEO

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Peacetime CEO/wartime CEO

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Ben Horowitz argues that peacetime and wartime call for radically different CEO management styles, and that Larry Page's takeover of Google from Eric Schmidt signals a move into wartime. He contrasts Schmidt's leadership of Google's expansion over the last ten years with Page's apparent intent to lead through a war. He cites Andy Grove's exit from the memory business in the mid-1980s and Steve Jobs's return to Apple as wartime examples, and he says that Google must now come from behind in social networking.

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