Pricing determines your business model

The article argues that pricing cannot be deferred because it shapes the product and business model from the start, so price should be discussed in customer development interviews. It contends that price affects product/market fit as much as any feature. Each price tier implies different constraints: at $0/mo, growth is prioritized over revenue and ventures often need funding, with WhatsApp (sold for $19B with 55 employees) cited as an example. At $100/mo, the article calls the zone attractive for bootstrapped companies, since 200-300 customers can yield solid profit.