Rethinking the unbearable weight of self-promotion

Self-promotion is presented as a way to honor creative work rather than a burden, in a newsletter from Metalabel. The writer, who spent 18 months on a book from a major publisher, says promoting it took as much time as writing it, through short videos, podcasts and live events. Rapper Tyler, the Creator is quoted urging creators to stand proudly by their projects instead of posting once and moving on. The issue also covers artist Shantell Martin's free Shantell Sans font, based on her handwriting, and the history of the Odd Future collective, which began as a Tumblr.