Running a Membership Program: Four Years In

Running a membership program gave the author formal permission and momentum to produce more work, according to this four-year review of SPECIAL PROJECTS. The program launched in January 2019 with a few hundred members, and the author says their payments shifted the work from self-driven motivation to something closer to a paid job with deadlines. After Kissa by Kissa came out in August 2020, the author says the book and memberships sold thousands of copies and reached product-market fit within eighteen months of the program's start.