Same Same But Different Backend

The author argues that the core ethos of web3, especially interoperability, permissionlessness and composability, remains the future, and that platforms that lock users in undermine it. They describe struggling to choose a blogging platform for a book-and-blog project: self-coding and Ghost risked overengineering, Fountain.ink was too early-stage, and Paragraph and Mirror-style platforms felt too crypto-coded for a general audience. Substack offered better tooling but felt like too much control, and the author says they want one Markdown file distributed across all platforms with comments gathered in one place. They urge builders of social products not to treat interoperability as a secondary goal.