Sarcasm, Self-Deprecation, and Inside Jokes: A User’s Guide to Humor at Work

Humor is widely seen as essential in personal relationships but as an ancillary behavior for leaders, though many leaders could use it purposefully rather than only instinctively. In a research study, researchers asked participants in small groups to create an ad campaign for VisitSwitzerland.ch, a made-up travel service, using a photo of a Swiss lake, mountain and flag. Participants were given three minutes to come up with a memorable answer to "What made you fall in love with Switzerland?" before sharing their ideas with their groups.