Most of these are basics because it's a 0 -> 1 guide, but I really liked one piece of advice. >>>" Take a look at the popular accounts, influencers, and brands your audience follows, taking stock of content types and brand voice. Then consider how content will look in your followers’ feeds: Will it stick out, or blend seamlessly into their information diets? A quick landscape can serve as a solid baseline for early posts." I'd add that interacting with the other accounts they follow can pay off.