Social Media For Startups
AI summary of the linked articleThis a16z crypto article argues that startups should set realistic goals, target a specific audience, and focus on one or two social platforms rather than trying to be everywhere. It recommends that founders often use personal accounts, since people want to hear from people rather than brands, and that personal accounts have recently tended to outperform brand accounts on X. The article notes that platform rules change constantly, such as X downranking external links, so founders should stay willing to experiment with new content types. The text is cut off before it finishes its guidance on posting cadence. |
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1 comment Most of these are basics because it's a 0 -> 1 guide, but I really liked one piece of advice. >" Take a look at the popular accounts, influencers, and brands your audience follows, taking stock of content types and brand voice. Then consider how content will look in your followers’ feeds: Will it stick out, or blend seamlessly into their information diets? A quick landscape can serve as a solid baseline for early posts." I'd add that interacting with the other accounts they follow can pay off. |
