Streaks

Streaks are presented as a powerful way to bring users back every day, and the author urges developers to build streaks, streak notifications and streak recognition into their apps. The author notes that Farcaster recently added streaks to its protocol, and that Duolingo and Snap have used streaks to increase frequency and retention. Drawing on a blogging streak of about sixteen years between 2003 and 2019, the author writes that streaks become more powerful the longer they last, and that they can eventually turn into a burden.