Subscription Prices Gone Wild!

Streaming and subscription companies keep raising prices because most subscribers keep paying, and this will continue until customers meaningfully resist. Apple is raising its Apple TV subscription price by 30%, and Disney announced a similar move the next day, with its ad-free Disney+ price having almost tripled in six years. Spotify's Chief Business Officer called price hikes "part of our toolbox now," and a Goldman Sachs report cited expects boosts every 12-24 months. Las Vegas casinos offer a warning, since hotel occupancy has dropped 15% after years of price increases, and the suggested response for subscribers is to cancel rather than complain.