Substack is rolling out a TikTok-like video feed in its app

Substack announced it is rolling out a scrollable, TikTok-like video feed in its app, joining platforms such as Instagram, YouTube, Snapchat, Netflix and LinkedIn. The redesigned feed replaces the in-app Media Tab introduced in 2024 and will show short-form videos, video notes and clips from video posts, with long-form and podcast previews planned soon. The article says the launch may aim to capture the audience TikTok could leave if it faces a ban in the United States. Substack also reported that 82% of its top-earning writers use multimedia as of February, up from just over 50% the previous April.