Subtraction is a failed comms strategy

The author argues that the Ethereum Foundation's "subtraction" communication strategy, which means not using Ethereum channels to amplify community voices, has failed by centralizing attention on Vitalik Buterin, so that outsiders perceive Ethereum as "Vitalik's thing." Citing Twitter follower counts, the piece says Vitalik's account has millions more followers than @Ethereum and that no other Ethereum leader has comparable reach. It also claims that Vitalik was largely absent from client diversity efforts, and it calls for the community to decentralize attention away from him.