Successfully into Web3 – A Web2 Tech writers experience & tips

Dayana Aleksandrova, a Web2 marketer with about nine years of experience, describes how she overcame feeling like an outsider in Web3 and argues that people can enter the space by using skills they already have. At NFC Lisbon in 2023, she was caught off guard by a camera crew asking about the future of NFTs, and a 30-second speech about the existing system and supporting artists impressed the crew and made the after-movie. She then spent 10 months learning crypto Twitter and taking SheFi's blockchain fundamentals course, and in 2024 NFC invited her to moderate an ordinals stage panel. She concludes that most people in Web3 have felt impostor syndrome and that the only way to fail is to quit.