The Code is your Enemy

Jason Cohen argues that technical founders often fail because they focus on building code and design instead of the customer-facing work that makes a startup viable. He says most startups fail for reasons unrelated to code quality, such as too few visitors, no paying customers, or problems customers don't feel. He recommends talking to 50 potential customers and confirming they would actually buy, and getting people to visit the website daily. He also says these business tasks are the high-risk parts of a startup and should be tackled first.