The Dark Knight of Consumer Crypto

The author argues that every consumer crypto founder should consider zkTLS web proofs for their product and distribution, since they let users prove facts about their web2 data without revealing personal information. The article says APIs were controlled by platforms that later restricted access, such as Twitter in 2012, Facebook in 2014, and Reddit's 2023 API price change, which made it hard to compete. Web proofs are described as "unruggable APIs" that a website cannot stop, and examples include proving a bank balance of at least $5000 or Spotify streaming activity. The article names Reclaim Protocol and Opacity as the two main players in the space.