The NFT Staircase: How digital ownership benefits brands and consumers

The article, excerpted from a book by Steve Kaczynski and Scott Duke Kominers, argues that NFTs can help national brands, international brands and local businesses build engaged communities. It presents a five-step framework called the NFT Staircase: ownership, utility, identity, community and evolution. The authors say ownership is verified independently of any platform, so a holder can move an NFT art collection by disconnecting a wallet from one platform and connecting it to another. They also cite examples such as a restaurant airdropping coupons to holders of "NFTickets" for a local sports game.