The New Attention Merchants: Expanding the SocialFi Frontier
AI summary of the linked articleCrypto is presented as a way for users to become "attention merchants" who own and profit from attention assets, a concept the article traces to Tim Wu's 2016 term for publishers and platforms that exploited user attention. The article describes SocialFi as a growing category, citing Farcaster's over 75k DAUs, Telegram bots that facilitate billions in trading volume, and information markets such as Fantasy, Trends.market and Friendtech. It also outlines monetization models for parasocial networks like Substack and OnlyFans and bi-directional networks like Twitter and Reddit, and highlights PvP games such as Crypto The Game and Rug.fun. |
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2 comments 183aaros.ethSubmitter "...creators and users are now the attention merchants, owning the attention assets within these applications and monetizing the attention through app usage." The consumer attention is capitalised - not exactly by the incentives financialised/tokenised, but by the social media presence and their power to decide what and how the information is curated and presented to their consumer.  I'm actually just going to ignore and not read any map of web3 social networks that don't include us. |
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