The People’s Tools

The author, Sarah Hromack, a former Whitney Museum of American Art director of digital media, argues that Cory Arcangel's 2011 Whitney solo exhibition "Pro Tools" is the most significant show of her tenure. The exhibition's works were technically complex but visually simple, and the Whitney allowed visitors to photograph the show for a piece called 777. Arcangel's Real Talk and Airport required the museum's IT department to boost its cell phone signal, and the exhibition's digital reach, including ads designed for Buzzfeed, was wider than the press coverage suggested.