The Rise of the Software Creator

The essay argues that software is entering a new era in which a non-professional class of "software creators" emerges, mirroring the rise of content creators in media. It describes these creators as self-taught, low-code builders who focus on concept, creativity and distribution more than technical skill, making simple software quickly, often with small teams or none, and engaging directly with users. The author also says that software will increasingly be built for consumption, such as art, games and short-lived experiences, and that niche, personal and local software will be economically rational. The text notes that distribution remains centralized and hard, so more open platforms and new infrastructure will likely be needed.