The Social App Thesis

The Social App Thesis, a sequel to the author's Proto-App Thesis, argues that apps will win by operating as social apps. It contends that social incentives outweigh financial ones for most people, and that Web3 social apps often failed by assuming financial incentives could build retention and that people could buy status. The piece says Web2 monetized social behavior through closed-data advertising, while blockchains let users monetize directly from other users and replace ads with tokenization.