The Stickiest, Most Addictive, Most Engaging, and Fastest-Growing Social Apps

Social apps should be judged against benchmarks specific to their category rather than one standard, according to an analysis conducted with app intelligence firm Apptopia. It measures stickiness with DAU/MAU, which shows how often users return, and depth of engagement through sessions per day and minutes per session. Dating apps like Bumble and Tinder average 2.5 sessions per day but only one to two minutes each, while reading communities Goodreads, Wattpad and Readict see one to two visits daily with over 13 minutes per session. Kik leads messaging apps in retention, and Minecraft captures more than 100 minutes of daily attention per player.