The "Talk vs Walk" workshop

The "Talk vs Walk" workshop is a write-storming exercise, invented at WP Engine, that plots a company's claims against its practices to find ways for Marketing and Product to sell better and build better products. Participants first place sticky notes independently on a chart with a "Talk" axis (how loudly a claim is made) and a "Walk" axis (how well it is delivered in practice), then debate placements as a group. The author cites Leigh Thompson's Creative Conspiracy for the claim that no published study shows a face-to-face brainstorming group outperforming a write-storming group. Disagreements over placement are described as useful, with "Enterprise-Grade Security" offered as an example that was ultimately placed on the far right of the walk axis.