Twitter CEO Linda Yaccarino Is Teetering on the Glass Cliff

Linda Yaccarino's appointment as Twitter CEO fits the "glass cliff" pattern, in which women are more often placed in top jobs at organizations in crisis, according to researchers quoted in the article. Christy Glass, a sociologist at Utah State University, calls Musk's challenge to Twitter "the perfect storm," and Alexander Haslam, who co-coined the term, says companies in trouble often choose radically different leaders to signal change. The article reports that Twitter's earnings fell 40 percent by December, two months after Musk's acquisition, citing The Wall Street Journal. Coco Brown of the Athena Alliance says Yaccarino's bravery should be applauded whether or not Twitter can be saved.