Unconventional ways to grow and own your audience

Kaloh argues that NFT artists and creators should build an owned audience through a newsletter and diversify beyond X, which has suffered from link-blocking updates that hurt NFT art marketing. He says his newsletter readership is up 100% compared with one year ago, and that his X traffic has dropped sharply. He recommends Substack or Paragraph for newsletters, Farcaster (which he says has gained over 2,000 high-quality followers for him), YouTube Shorts, and Reddit, while advising creators to pick one additional platform alongside a newsletter rather than trying several at once.