I read some of the related material around this, but I kinda haven't managed to understand why this is important? I guess it's just for fun, or is there a safety aspect to this?

I think it's just a fun challenge to reach devs and tinkerers:)

For a while I thought it might have a security aspect to it where they generated such a unique address that it was impossible to spoof by scammers, since this has become quite a regular attempt at stealing funds