Wedge is the Founder's Edge

The article argues that founders should start with a narrow "wedge," a small market segment with a specific problem, rather than aiming for a slice of a huge market. It cites Uniswap V1, which offered permissionless liquidity bootstrapping for long-tail tokens before expanding into adjacent markets, and Blur, which targeted traders and used a token to reward market-making. It also points to Facebook's Harvard-only launch and Amazon's start with books, which it says later grew into marketplace, logistics and AWS businesses.