We're not for everyone — and that's the truth
AI summary of the linked articleMetalabel's leadership writes that the company is not for everyone, and that embracing this pushes it toward being more itself. The newsletter-style post describes the team as deep in an unfinished creative project due this fall, with its outcome still unknown. It also highlights new releases: Molly Soda's limited run of 100 postcard editions tied to her play Trivial Pursuit, and Do Not Research's two annual publications, 2021-2022 and 2022-2023, now on Metalabel. |
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3 comments It reminds me of the marketing exercise where you write down what users we serve and what users we don't want to serve. For Kiwi, e.g., the users we don't serve are people who just started in crypto. To use Kiwi they'd need to have a wallet. They'd need to know how to bridge to OP Mainnet. And the content that goes to the Hot Feed would be, in most cases, too advanced for someone who just entered the space. And that's perfectly okay :)  This is my sermon for all the "we will onboard billions" projects. Ok but how about we start with 50 people, and also defining who this is not for. The targeting everyone is such a bad strategy as usually what a project stands for gets completely lost. |
