It reminds me of the marketing exercise where you write down what users we serve and what users we don't want to serve.

For Kiwi, e.g., the users we don't serve are people who just started in crypto. To use Kiwi they'd need to have a wallet. They'd need to know how to bridge to OP Mainnet. And the content that goes to the Hot Feed would be, in most cases, too advanced for someone who just entered the space.

And that's perfectly okay :)

This is my sermon for all the "we will onboard billions" projects.

Ok but how about we start with 50 people, and also defining who this is not for. The targeting everyone is such a bad strategy as usually what a project stands for gets completely lost.

+100, few things in crypto trigger me as much as onboarding the next 1B people.