What is decentralized commerce (DeCom)?

DeCom, short for decentralized commerce, is a movement to build credibly neutral peer-to-peer marketplaces for real-world goods and services without a middleman. The article says centralized marketplaces charge 20-30% fees and that walled gardens trap users' reputation and transaction history. It names online services, local services, rentals and goods as target categories. It attributes recent progress to scalable L2s, account abstraction, stablecoins and AI agents, which it presents as a way to handle subjective contract conditions.