Where are the Lurkers?

Crypto apps need "lurker appeal" to reach broad audiences, since current products mostly serve active token holders rather than the passive users who make up most of the web's audience. Examples cited include ConstitutionDAO's November 18, 2021 livestream of its attempt to buy a copy of the US Constitution at Sotheby's, and the summer 2023 hamster races that drew attention through bets. Prediction markets are described as the only product currently drawing lurkers en masse, with millions of Americans following Polymarket's results during the U.S. election. kingpost says it is building something new for lurkers.