Why monetizing personal data fails and printing tokens do not solve it!

The author, who is a co-founder of Datalatte, argues that monetizing personal data fails without token hype because the data is not valuable enough at the cold start to generate meaningful income, with returns put at a minimum of $5/day. The article says Data Unions, Data DAOs and similar projects have repeatedly followed a short-lived hype cycle of printing tokens that lose value, citing Swash, which lost 99% of its token value since its 2022 launch. Datalatte instead plans to entertain users with their own data through an adventure text game built as frames on Farcaster, personalizing characters from users' cast history and storing gathered data in a knowledge graph for monetization with user consent.