Yeongkyu Yoo with Bauhaus Minimalism (profile on Minimalissimo)

Yeongkyu Yoo, a designer who has worked at iriver, Samsung, Microsoft and now his Seoul studio cloudandco, argues that simplicity is a discipline of deciding what to keep rather than a style. He says minimalism became for him a matter of filling the emptied space with deeper meaning, a shift he traces partly to Kenya Hara's 2003 MUJI poster Horizon. On the Xbox One, he says the team cut the console's thickness by around 40 percent, less than he had hoped, because of margin and production limits. His recent cac collection is a multi-year project, with most pieces taking more than five years, that he describes as a design study rather than a commercial line.